Valentine reminder ... late or maybe v-e-r-y early

We were surprised yesterday by our friendly and all-in-all nice and friendly guys and gals over at live365.com:



Give your loved ones gift certificates for Valentine's Day this year is what the e-mail says. And we all know that Valentine's Day is February 14. But if you look at the date it was delivered it says February 17 ... a full two days late. At least.
Or maybe Live365 is r-e-a-l-l-y early shooting for Valentine's Day 2007?